AutoFox is for the dealership that wants the car photographed, identified, dressed up, and filed correctly without someone renaming a pile of JPEGs by hand.
The first question on its demo form is not what kind of edit you need. It is how many vehicles you have: 0–30, 31–60, 61–100, 101–250, or 251+. Pick a bucket, book a 30-minute call, and then you get a 7-day trial. That feels less like opening an editor and more like starting a dealership software project.
The VIN is the dividing line. AutoFox says staff can scan it and shoot with any smartphone. Its AI removes the lot background, places the car in a branded virtual showroom, and sends the stills to a DMS, IMS, or website through FTP or API. No manual uploads.
Photo Speak does not scan VINs, connect to a DMS, or write stock numbers into CDK. You upload a JPEG and work on it. Its published membership is $20/month for 2,000 credits, with 300 free credits and no card to start.
The AutoFox site is aimed at European rooftops, even on the English pages. Its testimonials name MERBAG, Furrer Auto, LIGA Wil, and AVEMO Group. The German site repeats the same capture story. AutoFox says it has more than 1,000 showrooms, while also offering the option to design your own. Its showroom examples are Nova, Elise, and Origin.
The only AutoFox page that publishes euros is the partner site: referral entry at 0€, a reseller license at 1,000€/year, plus 20% of customer revenue in year one and 10% after that for referrals. Resellers can instead get a 30% purchase discount. That is partner pricing, not a dealer monthly plan. The public pages also do not publish a per-vehicle price or cap.
Feature-by-feature comparison
| Job | Photo Speak | AutoFox |
|---|
| Public price | $20/month for 2,000 credits; 300 free, no card | Not published on autofox.ai or the demo page. The partner site lists a 1,000€/year reseller license. |
| How you start | Start with 300 free credits | Request a demo → 30-minute call → 7-day trial |
| VIN | Not used | Scanned on the phone; connects the photo to background removal and publishing |
| Output | Edited stills you download | Virtual showroom stills sent to a DMS, IMS, or website |
| Showrooms | CarShots, plus whatever you describe | More than 1,000 showrooms, or a custom one; examples include Nova, Elise, and Origin |
| Capture sequence | None | A predefined sequence keeps staff shooting the same angles |
| Volume they claim | Not a lot product | 35 million vehicle images annually and more than 3,500 dealerships |
| Video ads | Not this product | The German video-ads page calls it early access; no price is shown |
AutoFox is selling the filing system, not just the picture
The request-demo page is the way into AutoFox. After you choose a stock bucket, the company offers a live transformation of your own lot photos, a virtual showroom walkthrough, a DMS integration overview, an ROI calculation, and a custom branding preview.
Only after that comes the 7-day free trial with full setup and support. There is no instant account that opens the capture app for free.
That makes sense if the hard part is getting every image into the right stock record. DMS mapping is a real implementation job. But if you need one photo fixed this afternoon, the call is part of the cost in time.
AutoFox’s homepage also asks whether there is a limit to the number of photos it can process and whether special equipment or training is needed. Its marketing answer to the second question is any smartphone, no studio, and a predefined capture sequence. The public site does not answer the volume limit.
The homepage claims up to 55% lower personnel costs, 65% time saved, 62% more ad clicks, 3% higher selling prices, and an average three-day reduction in standstill time. Those are AutoFox’s claims, not Photo Speak results.
Pricing
| Photo Speak | AutoFox |
|---|
| Try | 300 credits, no card | 7-day trial after a booked demo |
| Published dealer price | $20/month | Not published. The partner site lists 0€ referral entry and a 1,000€/year reseller license. |
| Extra | $10 adds 1,000 credits | Not published |
| Their claimed economics | 100 credits = $1 | 55% lower personnel costs, 65% time saved, 62% more ad clicks, and 3% higher selling prices are AutoFox claims |
When AutoFox is the better buy
AutoFox is the better buy when your team already walks the lot with phones and the real problem is what happens afterward.
You want the VIN scanned at capture, the background removed, the car placed in a consistent virtual showroom, and the finished still sent to your DMS, IMS, or website. You are happy to discuss connectors, branding, setup, and ROI on a 30-minute call because that integration is the point.
It also fits a rooftop that wants staff following the same predefined photo sequence. AutoFox says it can run on any smartphone without a studio or special equipment.
Photo Speak will not replace that publishing connection. It edits the still; it does not file the still against a VIN.
When Photo Speak is the better buy
Photo Speak is the better buy when the car is already online, you are not using a DMS AutoFox connects to, or the job is one image that needs fixing before lunch.
You do not have to choose a stock bucket or schedule a demo. Start with 300 free credits and no card, then use the live canvas by voice or text. Run CarShots when you want a repeatable automotive treatment, or describe the scene yourself.
Exact edits and upscaling are free. Other AI follows the image model’s real cost. Membership is $20/month and adds 2,000 credits; $10 auto top-up adds 1,000 more credits, and you can cancel anytime.
AutoFox will usually look more like a complete dealership showroom system in a side-by-side. Nova, Elise, and Origin are built for that presentation. But if the finished plate only needs a cleaner background, a better crop, or a precise change to a still that is already in your workflow, the VIN layer can be more system than you need.
Frequently asked questions
Does AutoFox publish a dealer price?
No monthly dealer price appears on the AutoFox homepage or demo page. The partner site lists 0€ referral entry and a 1,000€/year reseller license, along with referral and reseller terms. That is not a dealer subscription price.
Do I need to book a demo to try AutoFox?
Yes. The stated sequence is a stock-size form, a 30-minute call, and then a 7-day trial with setup and support.
What does AutoFox use the VIN for?
AutoFox says the VIN is scanned on the phone and connects the vehicle to its background removal and publishing process. The finished stills can go to a DMS, IMS, or website through FTP or API.
Does Photo Speak connect to my DMS?
No. Photo Speak does not use VINs, match stock numbers, or write to a DMS. You download the edited still.
Does AutoFox need special camera equipment?
AutoFox says any smartphone will work and that no studio is required. Staff follow a predefined sequence so the vehicle photos stay consistent.
Also compare Spyne, CarCutter, and DealerImagePro.